In 1993, two young people studying economics established a stationery company and through unremitting efforts, obtained the Chinese distribution rights of a European painting material brand. In 2002, they registered their own "KUELOX/Gorle" painting material brand and embarked on the path of creating their own brand. Since then, Gale has been deeply involved in the field of painting materials for more than 20 years, and its products have won recognition from a large number of art enthusiasts.